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HybridData
Full data marketing ecosystem
Assist enterprises to create/use first-party data, import third-party data, establish a "full data" own ecosystem, solve the problem of increasing privacy policy, strict external data control, and cannot be used properly. Import CDP (Customer Data Platform Form, customer data platform) as a data center for the integration of three-party data, further use the analysis, insight, and prediction functions on CDP to see the habits and appearance of various customers. Combined with marketing technology such as the HELMES advertising platform, using the information in the CDP, it can independently launch precise advertisements and implement full-data marketing.
Dynamic Instant Affiliate Marketing
Based on the instant messaging software LINE, connect with the SCRM (Social CRM, Community Customer Relationship Management) platform, and carry out daily operations and customer communication for members in the OA account of LINE, including: content provision, voting participation, preferential information, fun Games, quizzes with prizes, customer service, real-time consultants, etc., in each interaction, you can know the behavioral preferences and consumption habits of different members by seeing the degree of interaction of different members. Relevant information can be used with CDP to form a more powerful self-owned data marketing ecosystem.
