"Baby milk powder is sold to mothers!" "But, don't all brands think so?" If you are a salesperson of baby milk powder, don't you have the same idea? On the one hand, I think the target group is very clear, isn't it just selling to mothers? On the other hand, every manufacturer knows that it will sell to mothers, but not every mother will definitely buy your milk powder. What is going on? Do a good job in marketing to mothers: to trigger the pain points of her inner CARE children and families, first use mass advertising to arouse the attention of the target group, and then use the focus targeted advertising to communicate with different types of groups, touch The most CARE point in their hearts is the key to paying the bill. I believe that smart and experienced marketers are well aware of this. However, not every marketer can accurately classify the "audience", match the corresponding "content", deliver it to the "channel" that attracts attention, and finally turn it into an "advertisement" that effectively promotes and brings conversion. Mastered, because behind it is the "power of data". Wyeth, a well-known baby milk powder brand, has created a classic case of data-driven advertising in the recent wave of digital advertising. Not only did the advertising deeply touch the hearts of four types of mothers, but it also brought actual conversion and purchase. The author is the famous domain marketing of "hybrid data, data marketing". Data-driven, accurate segmentation from the mother group Chen Yanren, deputy general manager of the Marketing and Marketing Division of Domain Action, pointed out that in this case, Domain Action set the target audience as mothers aged 25-44, and divided them into 4 major types, including "below Home is Tianma, Professional Efficiency Mom, Protective Mom, Trendy Experience Mom”, and match the corresponding copywriting words according to the type; in addition, a set of advertisements based on “mixed feeding/professional feeding/formula milk” is also arranged, Carousel with 4 content materials.